1) Overview
This Privacy Policy explains what we collect, how we use it, and the choices you have. It applies to information collected through this Site and our digital tools used for real‑estate services in Chicagoland.
2) What We Collect
Information you provide: name, email, phone, address, preferences, property criteria, financing status (if you choose to share), and messages or documents you send us (e.g., showing requests, valuation requests).
Automatic data: device/browser information, IP address, pages viewed, time on page, referring/exit URLs, approximate geolocation if enabled, and cookie/ID information.
From service providers/partners (as needed): scheduling or showing platforms, analytics/advertising vendors, IDX/MLS providers, and lead referral partners.
Sensitive data: We do not seek or use information about race, color, religion, national origin, sex, disability, familial status, sexual orientation, gender identity, or other protected characteristics for marketing or service eligibility decisions. Do not submit sensitive numbers (e.g., SSNs) through general Site forms.
3) How We Use Information
>Provide property search, valuations, showings, market updates, and client service.
>Respond to inquiries and send service or account messages.
>Send real‑estate information and marketing you request or that is relevant to your interests (you can opt out).
>Improve Site performance, usability, and security.
>Comply with legal/MLS/ethical obligations, resolve disputes, and enforce policies.
>Conduct non‑discriminatory business practices in line with fair housing principles and professional standards.
4) Sharing and Disclosure
We do not sell your personal information in the ordinary sense. We may share with:
>Service providers (hosting, analytics, email/SMS delivery, CRM, showing management, IDX vendors) under contracts limiting their use of data.
>Real‑estate co‑participants as needed to schedule showings, present offers, or cooperate on transactions you request.
>Compliance/Legal (e.g., to meet legal obligations, respond to lawful requests, protect rights, or address safety/security).
>Business transfers (e.g., merger, acquisition) with continued protections.
Where U.S. state privacy laws treat certain advertising/analytics as a “sale” or “sharing,” you may opt out as described below.
5) Cookies, Analytics, and Advertising Choices
We use cookies and similar technologies to operate the Site, measure usage, and deliver relevant content. You can manage cookies in your browser settings and through consent tools on the Site. Some features may not function without certain cookies. We do not respond to browser “Do Not Track” signals.
To adjust marketing emails, use the unsubscribe link in any message. For texts, reply STOP. You can also contact [email protected].
6) Your Privacy Rights (U.S.)
Depending on your state, you may have the right to access, correct, delete, or receive a copy of certain personal information, and to opt out of (i) targeted advertising and/or (ii) any “sale” or “sharing” of personal information as defined by applicable state laws. We will not discriminate against you for exercising your rights.
How to submit a request: email [email protected] with the subject “Privacy Request,” describe your request, and provide contact details to verify your identity. If an authorized agent is acting for you, we may request proof of authorization.
7) Data Retention
We retain personal information only as long as reasonably necessary for the purposes described above, to comply with legal or regulatory obligations, to resolve disputes, and to enforce agreements. Retention periods vary by data category and use.
8) Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No system is 100% secure. Please use caution when transmitting information online.
9) Children’s Privacy
We do not knowingly collect personal information from children under 13. If we learn we have done so, we will delete it. Parents or guardians may contact us to request removal.
10) International Visitors
This Site is intended for U.S. users and is controlled from the United States. If you access it from other jurisdictions, you consent to U.S. processing and U.S. law.
11) Contact Us
Questions about these Terms or Privacy Policy, or to exercise your rights:
Phone: (847) 647‑4000
Email: [email protected]
Contact Page: Use the form on our website and note “Privacy Request,” “DMCA Notice,” or “Arbitration Opt‑Out,” as applicable.
12) Changes to This Privacy Policy
We may update this Privacy Policy periodically. We will post changes on this page with an updated effective date. Material changes will be reasonably highlighted.
13) Miscellaneous (Contract Terms)
>Entire Agreement. These Terms constitute the entire agreement regarding Site use and supersede prior Site‑related terms.
>Severability. If any provision is unlawful or unenforceable, the remainder remains in effect.
>No Waiver. Our failure to enforce a provision is not a waiver of future enforcement.
>Assignment. You may not assign these Terms without our consent.
